For dog people, by dog people
Clothes made for dog people.
Everyday apparel with just enough dog in it. Small-batch hoodies, tees, and matching gear for you and the one who never leaves your side.
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Our story
Started with one very stubborn beagle.
fitme began in a one-bedroom apartment, sewing the first hoodie big enough for a human and small enough to fit a dog bed as a nap blanket. Every piece since is cut in small batches, tested on real dogs, and built to survive walks, hikes, and the couch.
From the pack
"Finally a hoodie that survives muddy paws and still looks good on me."
Priya & Biscuit"The matching set is ridiculous in the best way. We wear it on every walk."
Arjun & Momo"Soft, well cut, and the bandana held up through an entire monsoon."
Neha & Tofu